Vaasan yliopiston opinnäytteet

Johtamisen yksikkö, 2019

Pochernina, Alena

Motivation: a case study approach

Ohjaaja/Valvoja (DI):
Jennie Sumelius
Kauppatieteiden maisteri
Johtaminen ja organisaatiot
Master's Degree Programme in International Business
Tutkielman kieli:
The thesis studies motivation as an integral part of the Human Resources Management system. The author reveals the essence of the main topic in accordance with the opinion of company’s employees. The theoretical research consists of motivation theories and motivation characteristics. The author identifies motivation methods and material and non-material incentives which can be utilized by companies in their work with employees. The thesis reviews features of motivation in Russian Federation. The purpose of the study is to provide explanations regarding motivation of employees on the example of a river transport company in the Russian Federation.

The relevance of the chosen topic is due to the high importance of employees as the most important strategic resource of any company in the current market conditions of economic development. The ability of a commercial company to achieve its goals, maintain its position in the market, and remain competitive in long-term periods depends on a properly designed Human Resources Management system. This thesis represents qualitative method with a following case study. Empirical data was collected by 6 face-to-face structured interviews with managers and 12 questionnaires with maritime workers. In particular, the analysis of the thesis shows reasons to manage employee's motivation as well as a number of steps to improve the current situation in the company. Findings shed light on motivation as a part of employee's professional activity and reasons of its coordination by the company.
motivation, human resources, tangible and intangible incentives, motivation methods, remuneration.
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