Vaasan yliopiston opinnäytteet

Teknillinen tiedekunta, 2013

Tilabi, Sara

Investigating the Business Strategy of Small and Medium Size Company in Finland By Sustainable Competitive Advantages Methodology

Ohjaaja/Valvoja (DI):
Professor Dr. Josu Takala
Tutkinto:
Kauppatieteiden maisteri
Pääaine:
Tuotantotalous
Koulutusohjelma:
Master's Degree Programme in Industrial Management
Tutkielman kieli:
Englanti
Sivumäärä:
97
This research focuses on small and medium size enterprises (SMEs) in Oulu sought region of Finland (OEI) which intend to inter to global market. This paper concentrates on operative competitive advantage and applies a method to measure risk and opportunities towards one specific business strategy regarding firms’ internal resource allocation. Moreover, this research tries to evaluate the effect of knowledge and technology (K/T) factor towards supporting company strategy. The research is based on investigation of 7 case studies from Oulu region of Finland (OEI) via interview. The interview is carried out with phone or during face to face meeting. Moreover Sense and Respond (S&R) questionnaire form are filled by the respondents and are returned via Email.
The results from this paper show that sustainable competitive advantages method is applicable well in small and medium size company in Finland. Also the results show that SME’s company in Finland mainly act as analyzer and focus on time and cost at the same time. Finally, the research shows technology and knowledge factor effect on SCA results but not to a fixed direction.
As the limitation of this paper, calculation of CFI factors for one case company which is investigated by one interview is not possible. Besides, as number of respondents of each case company is small, so it is not possible to eliminate the effect of standard deviation in calculation of CFIs factor.
Avainsanat:
Sustainable competitive advantage (SCA) model, Sense and response (S&R) methodology, Knowledge and technology (K/T), Risk level, Small and medium sized enterprise (SME), Oulu south region of Finland (
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